Action Reveals Values: Starbuck’s CEO Schultz Stands Up for the Company’s Value of “Embracing Diversity” (Video)

At Starbucks’ annual shareholders meeting in Seattle, Wash. last Wednesday, CEO Howard Schultz told off an investor who tried to argue that the company’s support for same-gender marriage is bad for business.

The shareholder Tom Strobhar, founder of an anti-gay marriage group, claimed that as a result of the National Organization for Marriage’s boycott of the coffee company, “in the first full quarter after this boycott was announced, our sales and our earnings — shall we say politely — were a bit disappointing.”

Watch as Schultz replies bluntly that Starbucks’s endorsement of marriage equality is not about making money, but about the principle of embracing diversity. Then, he goes on to disabuse the shareholder of the claim that financial returns were disappointing.

Schultz finishes, “if you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much,” Schultz said, to applause from the audience.